Agency lead generation
The agency pipeline problem, finally handled.
You run lead generation for clients all day and have none left for yourself. Define the dream-client target and what qualifies one, and Revenue Force develops qualified opportunities against it while you watch the work in the platform.
Every agency knows the cobbler's-children problem. The team that builds pipelines for clients has no time to build its own, so new business arrives through referrals and the occasional RFP, revenue concentrates in a few big accounts, and one churned retainer makes the whole quarter stressful.
Revenue Force is a qualified-opportunity platform with the execution built in. You define the target market, the industries, sizes and budgets you actually want, and you set the qualification standard. Revenue Force develops opportunities against those criteria in your voice, with the craft your prospects will judge you by, because an agency's outreach is a work sample whether you like it or not.
For an agency the standard is rarely a form fill. It is usually a company inside your niche, at a size and budget that supports your retainers, with a marketing problem you actually solve and a decision-maker who has engaged and wants the conversation. Revenue Force confirms that before the opportunity reaches you. After handoff, the relationship is yours.
This fits your agency if
The model works for agencies that know their lane:
- You have a clear niche or a best-fit client profile you want more of
- Revenue is concentrated in a few accounts and that keeps you up at night
- Referrals are good but you can't schedule them
- Your outreach has to be as sharp as the work you sell
The problem
Why agency new business stalls
The pattern is nearly universal:
Client work eats everything
Billable deadlines always beat business development. Prospecting happens in the gaps, and the gaps disappear the moment the agency is busy, which is exactly when the pipeline should be building.
The revenue concentration trap
Two or three anchor clients feel like stability until one leaves. Rebuilding from a cold start takes two quarters the agency doesn't have.
Outreach that undersells the work
A great agency sending a mediocre cold email is a contradiction prospects notice. The bar for agency outreach is higher because the outreach is the portfolio.
How it works
How Revenue Force works
Define your target market
The industries, sizes, and budgets you want to work with, mapped to the actual decision-makers. You shape the target before anyone hears from you.
Set your qualification standard
What Revenue Force must confirm first: niche fit, budget for your retainers, a problem you solve, and genuine engagement.
Revenue Force develops opportunities
Revenue Force operates against that target and standard with agency-grade craft, in your voice, whether your team is slammed or not.
Qualified opportunities reach your team
New-business conversations arrive with context on the business and what resonated. After handoff, the relationship is yours.
Who this reaches
The people your pipeline runs through.
Agency buyers vary by niche, but the cast is consistent:
The marketing leader
A partner who makes their numbers move and their life easier.
Specific point of view on their category. Show you've done the thinking already.
The founder or CEO
Growth they can trust to someone who gets their business.
Plain-spoken, commercial, zero agency jargon.
The replaced-incumbent moment
Companies whose current agency relationship is visibly wobbling.
Patient presence, so you're the obvious call when the switch happens.
The channel mix for agencies
Reach them where they actually answer.
Where marketing decision-makers actually respond:
Email with a point of view
Not "we do SEO." A sharp observation about their business, followed up properly.
LinkedIn as the proof layer
Marketing buyers will check your profile within minutes. Outreach and presence work together.
SMS for live threads
When a conversation has momentum and consent is in place, a short text beats the fifth email.
Your Revenue Force workspace
You define the parameters. Revenue Force develops the opportunities.
Revenue Force is not a black box. Your workspace shows the target, the qualification standard, the work in progress and every qualified opportunity in one place. Approval is the default, and autonomy extends only as far as you choose.
Pricing
Choose the opportunity capacity that fits your business.
You define the target market and qualification standard. Revenue Force develops qualified opportunities against those criteria. Your plan determines your monthly opportunity capacity.
From $997 CAD per month. Month-to-month.
See all three plansFair questions
What marketing agencies teams ask.
We literally do marketing. Why would we use this?
Capacity, not capability. Your best people are billable, and the agency's own pipeline is the first casualty of a busy month. You define the target and the standard; the development work runs in the platform at full quality regardless of your delivery load.
Will the outreach be good enough to represent us?
You're the judge. Drafts are trained on your voice and your positioning; you review and shape them, starting with approval on everything and loosening only as the output earns it. Nothing ships that you wouldn't put your name on.
Can the target be a specific niche?
Yes, and niched agencies get the sharpest results. The tighter your target definition, the sharper the messaging. You review the target before anyone is contacted and can change it in the platform.
Can old proposals and churned clients be part of the target?
Yes. Unclosed proposals and past clients are warm demand most agencies never work systematically, and a respectful re-engagement cadence is often the fastest revenue in the whole motion.
How does this fit alongside referrals?
It doesn't replace referrals; it removes the dependence on them. Referrals keep arriving on their own schedule while a defined target gives you a pipeline you can plan around.
What does it cost?
From $997 CAD per month, month-to-month. Your plan determines your monthly opportunity capacity. See the pricing page for all three plans.
Your clients get a pipeline. Now you do too.
Book a Revenue Force call. Define your niche, your dream-client target, and the standard an opportunity has to meet before it reaches your team.