Logistics lead generation
Win shippers before they ever post the RFP.
Logistics lead generation is a presence game. You define the shippers that fit your lanes and what qualifies an opportunity, and Revenue Force develops them against that standard until the switching moment arrives.
Logistics is a relationship business with a brutal catch: every shipper already has providers, and they only switch when something breaks: a service failure, a rate shock, a capacity crunch, a new lane. You can't predict when that moment hits any single account. You can only make sure that when it does, you're the company they already know.
Revenue Force is a qualified-opportunity platform with the execution built in. You define the target market, the shippers that fit your lanes, modes, and sweet spot, and you set the qualification standard. Revenue Force develops opportunities against those criteria and keeps presence alive across the months it takes, with every account visible in your workspace.
In freight the standard is usually a shipper that matches your lanes, modes, and shipment profile, a live reason to talk such as a service failure, a rate shock, a capacity gap, a new lane, or an open bid window, and a decision-maker willing to have the conversation. Revenue Force confirms that before the opportunity reaches your desk. After handoff, the relationship is yours.
This fits your operation if
Built for 3PLs, freight brokers, carriers, and logistics providers where:
- You know your lanes, modes, and the shipper profile you serve best
- New business depends too much on load boards or inbound RFPs
- Shippers switch on timing you can't predict, so presence wins
- Your reps' time should go to quoting and closing, not cold prospecting
The problem
Why logistics pipelines run dry
Everyone in freight knows these three:
The incumbent wall
Every target already has providers and a routing guide. Cold pitches bounce off; consistent presence is what gets you the call when the incumbent slips.
RFPs arrive pre-decided
By the time the bid goes out, the shortlist is often set. The providers who win were in the building months earlier.
Reps who hunt stop serving
The same people expected to prospect are quoting, tracking, and firefighting. Prospecting is always the first thing dropped, and the pipeline shows it a quarter later.
How it works
How Revenue Force works
Define your target market
Industries, lanes, modes, and shipment profiles that fit your operation, mapped to the actual logistics decision-makers. You review the target first.
Set your qualification standard
What Revenue Force must confirm first: lane and mode fit, a live switching trigger or open window, and willingness to talk.
Revenue Force develops opportunities
Revenue Force operates against that target and standard in concrete, operational language, with spaced presence until the moment comes.
Qualified opportunities reach your team
Shippers with live needs reach your desk with context on their freight profile. After handoff, the relationship is yours.
Who this reaches
The people your pipeline runs through.
Freight decisions run through a few key desks:
The logistics or transportation manager
Service reliability, tracking visibility, and problems they stop having.
Operational credibility and responsiveness. Prove you're easy to work with.
The supply chain executive
Cost, risk, network design, and carrier consolidation.
Strategic view: capacity, coverage, and what you'd change about their network.
The owner or COO (mid-market shippers)
Freight spend they suspect is too high and service they can't verify.
Plain business terms with a low-friction way to benchmark.
The channel mix for logistics
Reach them where they actually answer.
Freight people answer fast, direct channels:
Email for the credibility story
Lanes, capabilities, and follow-up that stays visible until the moment comes.
LinkedIn for supply chain leaders
Executive-level presence for the strategic, multi-lane conversations.
SMS at freight speed
Freight runs on fast channels. For live, consented threads, a short text matches the pace of the business.
Your Revenue Force workspace
You define the parameters. Revenue Force develops the opportunities.
Revenue Force is not a black box. Your workspace shows the target, the qualification standard, the work in progress and every qualified opportunity in one place. Approval is the default, and autonomy extends only as far as you choose.
Pricing
Choose the opportunity capacity that fits your business.
You define the target market and qualification standard. Revenue Force develops qualified opportunities against those criteria. Your plan determines your monthly opportunity capacity.
From $997 CAD per month. Month-to-month.
See all three plansFair questions
What logistics & freight teams ask.
Every shipper we call already has providers. What changes?
Nothing on day one, and that's the point. Providers get replaced on the incumbent's failure schedule, not your sales schedule. Consistent presence against your defined target means that when the failure happens, the call comes to you instead of the load board.
Who gets targeted for a logistics company?
Shippers matching the lanes, modes, and shipment profile you define: logistics and transportation managers for operational deals, supply chain executives for network-level ones, and owners at mid-market shippers. You review the target in the platform.
Can old quote and RFP lists be part of the target?
Yes. Quotes that went quiet and lost RFPs are among the warmest logistics demand that exists, because the need was real and the timing wasn't. A persistent cadence catches the next cycle.
Does whoever writes this understand freight?
Messaging is drafted in your voice from how you describe your own operation, and you shape it before anything goes out. Anything rate-specific qualifies and reaches your team; the outreach opens doors, your people quote.
How fast does this produce conversations?
Faster when a live need is caught, slower when it's pure presence-building. Working dormant quotes alongside net-new targets usually produces early conversations while the longer game compounds.
What does it cost?
From $997 CAD per month, month-to-month. Your plan determines your monthly opportunity capacity. See the pricing page for all three plans.
Be the first call when the routing guide fails.
Book a Revenue Force call. Define your shipper target and your qualification standard, and see how opportunities are developed in the platform.