How it works
How Revenue Force works
You define the target market and set the qualification standard. Revenue Force develops qualified opportunities against those criteria and hands them to your team. You watch it happen in the platform. After handoff, the relationship is yours.
Step 01
Define your target market
Choose the customers, dealers, partners, members or organizations you want opportunities with.
- Set the shape of the target: industry, company size, geography, and the roles worth reaching.
- Exclusions count as much as inclusions. Current customers, competitors, open deals and anyone you name stay out.
- The target does not have to be a customer. Dealers, distributors, partners, members and wholesale accounts work the same way. Only the definition changes.
Dana WhitfieldHarbor & Co Right fit
Leo MarshBrightpath Legal Right fitStep 02
Set your qualification standard
Define what Revenue Force needs to confirm before an opportunity reaches your team.
- A standard can cover fit, the role on the other side of the conversation, the questions that must be answered, timing, and anything that goes straight to your team.
- Confirmed budget, ready to buy and a booked meeting are not universal requirements. You decide what has to be true.
- The standard is visible in your workspace, and it can change as you learn what qualifies. Every message and every decision points back at it.
Step 03
Revenue Force develops opportunities
Revenue Force operates against the target and qualification standard you set.
- Organizations matching your target are identified, and the appropriate decision-makers are reached in your voice.
- The target is rarely all net-new. Past leads that went quiet, closed-lost deals whose timing has changed and referrals worth re-engaging are worked before the search extends into new accounts.
- Email and LinkedIn carry the conversation, with SMS where a conversation is warm or consented.
- Follow-up runs on schedule, so nothing stalls the week everyone gets busy. Replies are read and handled against your criteria, not just counted.
- Your criteria are confirmed before anything is called an opportunity, and every decision carries the reason behind it.
Step 04
Qualified opportunities reach your team
Once an opportunity qualifies, it is handed to your team. After handoff, the relationship is yours.
- The handoff carries the person, what was said, what was confirmed and the context your team needs for the sales conversation.
- A meeting is one possible handoff, never the product. Choose a booked call, a warm introduction, or the full thread in your inbox or CRM.
- After handoff, the relationship is yours. Your team runs the sales conversation and the close.
The standard
What a qualified opportunity carries.
A qualified opportunity is a qualified sales opportunity developed against the criteria you set. Fit, the decision-maker and genuine interest are confirmed before the conversation reaches your team.
- Matches the agreed target
- Appropriate decision-maker reached
- Agreed qualification criteria confirmed
- Genuine interest established
- Relevant context available to your team
The platform
Your Revenue Force workspace.
Revenue Force is not a black box. Your workspace shows the target, the standard, the work in progress and every qualified opportunity in one place.
Execution is built into the platform. You configure the parameters and watch the work. You do not run the campaigns yourself.
Who does what
You define the parameters. Revenue Force develops the opportunities.
Your expertise stays built into the parameters, and every relationship remains yours. Your team handles the sales conversation and the close.
- Define the target market
- Set the qualification standard
- Control approvals where required
- Own the relationship after handoff
- Identifies organizations matching the target
- Reaches the appropriate decision-makers
- Confirms the qualification criteria
- Establishes genuine interest
- Surfaces qualified opportunities in the platform
Controls and visibility
It runs on your rules, at the autonomy you choose.
Approval is the starting point. Drafts are written in your voice and queued for your review. As results build you can let more of the work run on its own, and dial it back at any time.
Getting started
How buying works.
Month-to-month plans, from $997 CAD per month. Five steps from the first call to opportunities in progress.
- 1Revenue Force callDefine the target and the qualification standard.
- 2Platform walkthroughSee how Revenue Force works and how opportunities are managed.
- 3Activate your accountStart on the plan that fits your capacity.
- 4OnboardingConfigure the initial target and qualification standard.
- 5LaunchRevenue Force begins developing opportunities.
Questions
About the model.
What counts as a qualified opportunity?
A qualified opportunity meets the target and qualification standard defined during onboarding. Revenue Force confirms those requirements with the appropriate decision-maker before the opportunity reaches your team.
Can I see what is happening?
Yes. The Revenue Force platform shows the target, the qualification criteria, the opportunities being developed, conversation and qualification status, approvals and activity.
Is Revenue Force software I have to operate?
No, and it is not a black box either. Execution is built into the platform. You configure the parameters and watch the work; you do not run the campaigns yourself.
Can I choose the target market?
Yes. You define the initial target.
Do I need to train Revenue Force on my entire business?
No. Revenue Force needs to understand the target and what must be true for an opportunity to qualify. Deep training on everything you sell is not required for a normal scope.
How is this different from lead generation or appointment setting?
The difference is what reaches you. Revenue Force does not simply provide a list, and it does not count someone because they agreed to take a meeting. You define what qualifies. Revenue Force reaches the appropriate decision-maker, confirms the required criteria and genuine interest, then hands over the qualified opportunity.
Are the opportunity amounts guaranteed?
No. Your plan defines monthly opportunity capacity. Only opportunities that meet the agreed qualification standard count.
Is there a contract?
Plans are month-to-month.
Start with the target and the standard.
On the call you define the target market and the qualification standard, then see the platform that develops qualified opportunities against them.