Appointment setting
Appointment setting that books real opportunities, not just slots.
Instead of buying meetings by the slot, you define the target market and the qualification standard. Revenue Force develops qualified opportunities against them and hands them to your team, booked and with context. You watch it happen in the platform.
B2B appointment setting is simple to describe and brutal to sustain: pick the right people, say something worth answering, then follow up, personally and on time, until a real conversation happens. Most teams manage that for two weeks. Almost nobody sustains it for two quarters, because the people who should be doing it are closing, delivering and running the company.
Revenue Force answers that need differently. You define the target market and set the qualification standard. Revenue Force develops qualified opportunities against those criteria, confirms them with the appropriate decision-maker, and hands them to your team. A booked conversation is one way that handoff happens, not the product itself. After handoff, the relationship is yours.
It is not a black box either. Your Revenue Force workspace shows the target, the qualification criteria, the work in progress and every qualified opportunity in one place. Everything goes out in your voice, approval is the default starting point, and autonomy grows only when you choose.
Who this is for
This works when you already know who you sell to and what has to be true for a conversation to be worth taking. It fits if:
- You sell something with real value to a clear kind of buyer
- Your close rate is fine. It is the top of the calendar that is empty
- You do not want to hire, ramp and manage a rep to fix that
- You want the final say on everything sent in your name
Why appointment setting fails in-house
It is rarely a talent problem. It is a consistency problem, three ways:
The follow-up dies first
First touches get sent in bursts of motivation. The third, fourth and fifth follow-up, where most meetings actually come from, quietly stop happening the moment the team gets busy.
Founders cannot be the SDR
The person with the best story to tell has the least time to tell it. Prospecting gets squeezed into evenings, then weekends, then nowhere.
Agencies interpret your market for you
The usual fix is renting a volume shop that decides who counts and what gets said. You find out what went out under your name afterward.
How appointment setting works in Revenue Force
Define your target market
Choose the customers, dealers, partners or organizations you want opportunities with. The audience is built against that definition, and you review it before anyone is contacted.
Dana WhitfieldHarbor & Co Right fit
Leo MarshBrightpath Legal Right fitSet your qualification standard
Define what has to be confirmed before a conversation reaches your calendar: the right fit, the appropriate decision-maker, genuine interest.
Revenue Force develops opportunities
Outreach and every follow-up run in your voice across email and LinkedIn, and replies are worked until your criteria are confirmed.
Qualified opportunities reach your team
A qualified opportunity arrives as a calendar invite with context on who they are and what they want. After handoff, the relationship is yours.
Built into the platform. Nothing bolted on.
The target you define
A focused audience built against the target market you set, reviewed and shaped by you.
Messaging in your voice
Every message drafted on how you talk and what you sell, never a template blast.
Every follow-up, on time
The full sequence, not just the first touch: the part where most meetings actually come from.
Qualification before handoff
Replies are answered in your voice and checked against your criteria, so only real opportunities reach you.
Booking with context
Qualified opportunities booked as invites, with a brief on the person and what they responded to.
Your Revenue Force workspace
The target, the criteria, the work in progress and every qualified opportunity, in one place.
You stay in control
The execution is built in. The control stays yours.
Everything runs in your voice, and approval is the default starting point. Review a batch in a couple of minutes, edit a line, or change the target and the standard anytime. You decide the level of autonomy, and it grows only when you choose.
The model
You define the parameters. Revenue Force develops the opportunities.
You define the target market and set the qualification standard. Revenue Force develops qualified opportunities against those criteria and hands them to your team. Appointment setting is one of the names people give it.
Your Revenue Force workspace shows all of it in one place. Plans start at $997 CAD per month, month-to-month. After handoff, the relationship is yours.
Book a Revenue Force callChoose your monthly opportunity capacity.
Your plan sets your monthly opportunity capacity, and everything above is included at every plan. Plans start at $997 CAD per month, with capacity for up to 7 qualified opportunities, and scale from there. Month-to-month. See the pricing page.
See pricingMonth-to-month. Capacity, not a guaranteed volume.
Everything a careful buyer should ask.
What exactly do I get from your appointment setting service?
Qualified opportunities, handed to your team. You define the target market and the qualification standard. Revenue Force develops opportunities against those criteria, confirms them with the appropriate decision-maker, and a booked conversation with context is one way the handoff happens. After handoff, the relationship is yours.
How is this different from hiring an SDR?
You do not hire, ramp or manage a rep. You define the target and the standard in the platform, and opportunity development starts against them, with your review in front of it. Nothing gets busy, discouraged or behind on follow-ups, and the work stays visible in your workspace.
How is this different from a typical appointment setting agency?
Control and visibility. An agency decides how to interpret your market and shows you a report. Here you define the target and what qualifies, the platform shows you the criteria, the work in progress and every qualified opportunity, and nothing goes out in your name that you have not approved until you decide otherwise.
Will the outreach sound like me?
Yes. That is the core of the product. Drafts are trained on how you talk, what you sell and how you follow up, and you can approve or edit each one before it goes anywhere. Every edit you make sharpens the voice further.
What do you consider a qualified conversation?
A qualified opportunity: it matches the agreed target, the appropriate decision-maker has been reached, the qualification criteria you set are confirmed, genuine interest is established, and your team gets the relevant context. A booked slot on its own is not the product.
Which channels do you use to set appointments?
Email and LinkedIn, coordinated as one motion, with SMS where a conversation is warm or consented, so a prospect hears from one consistent you rather than disconnected tools. The mix depends on where your buyers actually respond.
How much of my time does it take?
Two things: reviewing drafts, which is a few minutes a day from one queue and less as you grant more autonomy, and showing up to the conversations. Everything in between happens in the platform.
Do I bring my own contact list?
You can bring your own audience or have one built against the target you define. Either way, you review and shape who is being reached before anything sends.
What does appointment setting cost?
Plans start at $997 CAD per month, with capacity for up to 7 qualified opportunities, and there are larger plans for more capacity. Month-to-month. Capacity is a monthly ceiling, not a guaranteed volume. See the pricing page for all three plans.
Ready for meetings that are real opportunities?
Book a Revenue Force call. You define the target market and the qualification standard, see the platform, and start on the plan that fits your capacity.