CRE lead generation
Own the relationship before the listing exists.
CRE lead generation is won years before the transaction. You define the owners, investors, and occupiers worth pursuing and what qualifies one, and Revenue Force develops opportunities against that standard until the timing turns.
Commercial real estate is won years before the transaction. The owner picks the broker they already know when it's time to sell. The tenant calls the advisor who stayed in touch when the lease comes up. The property owner hires the manager who was present, not the one who showed up at RFP time. Everyone in CRE knows this; almost nobody sustains the outreach it implies.
Revenue Force is a qualified-opportunity platform with the execution built in. You define the target market, the owners, investors, occupiers, and referral sources in your markets, and you set the qualification standard. Revenue Force develops opportunities against those criteria in your voice, keeping presence alive across quarters, with every relationship visible in your workspace.
In CRE the standard is usually an owner, occupier, or investor in your submarket with a real event on the horizon, a lease expiration, a disposition, a refinance, or a management change, and enough familiarity with you to want the conversation when it arrives. Revenue Force confirms that before the opportunity reaches you. After handoff, the relationship is yours.
This fits your firm if
Built for brokers, property managers, and CRE services firms where:
- Deals go to whoever the owner or tenant already knows
- Your pipeline depends on events (leases, sales, refis) you can't schedule
- Prospecting is every agent's job, which means it's nobody's job
- Your name in the market is the asset, so every message must be right
The problem
Why CRE business development stalls
The structural problems every CRE professional recognizes:
The event you can't time
Lease expirations, dispositions, and management changes happen on the asset's schedule. Without consistent presence, you learn about them from the deal announcement.
Producers prospect last
Brokers and principals are paid on deals, so live transactions always beat cold outreach. The pipeline empties exactly one deal cycle later.
Everyone knows everyone, allegedly
Relationship markets breed complacency. The competitor who systematically works the owner list eventually meets your contacts too.
How it works
How Revenue Force works
Define your target market
Asset types, submarkets, owner profiles, and tenant rosters that fit your practice, mapped to real decision-makers. You review the target first.
Set your qualification standard
What Revenue Force must confirm first: submarket and asset fit, a real event on the horizon, and readiness to talk.
Revenue Force develops opportunities
Revenue Force operates against that target and standard with market-credible messages and quarters-long presence.
Qualified opportunities reach your team
Owners and tenants with live timelines reach you with the asset context attached. After handoff, the relationship is yours.
Who this reaches
The people your pipeline runs through.
CRE mandates come from a handful of decision-makers:
The owner or principal
Asset value, execution, and discretion.
Market-specific substance. Show you know their asset class and submarket cold.
The corporate occupier
Lease economics, flexibility, and a smooth process.
Timing-aware outreach keyed to lease horizons, in plain business language.
The investor or fund
Deal flow, market intelligence, and reliable execution.
Be a source of signal, not just a pitch. Consistency builds the relationship.
The channel mix for CRE
Reach them where they actually answer.
A relationship market rewards personal channels:
Email with market substance
Notes that read like they came from someone who knows the submarket, followed up patiently.
LinkedIn for the professional layer
Corporate occupiers, investors, and referral sources engage where their profile lives.
SMS for warm threads
Principals reply to short messages. Once a thread is live and consented, a text keeps it moving.
Your Revenue Force workspace
You define the parameters. Revenue Force develops the opportunities.
Revenue Force is not a black box. Your workspace shows the target, the qualification standard, the work in progress and every qualified opportunity in one place. Approval is the default, and autonomy extends only as far as you choose.
Pricing
Choose the opportunity capacity that fits your business.
You define the target market and qualification standard. Revenue Force develops qualified opportunities against those criteria. Your plan determines your monthly opportunity capacity.
From $997 CAD per month. Month-to-month.
See all three plansFair questions
What commercial real estate teams ask.
CRE is a relationship business. Does cold outreach even work?
The relationships every CRE career is built on started somewhere. This starts more of them, personally and in your voice, then does the part relationships actually require: staying present until the timing turns. Everything runs against the target and standard you set.
Who gets targeted for a CRE firm?
Whoever fits the target you define: owners and principals by asset type and submarket, corporate tenants by lease profile, investors by strategy, plus the referral sources around them. You review the target in the platform.
Can outreach be timed to lease expirations or hold periods?
The target is built around the timing signals you have, with consistent presence where exact dates aren't known. Persistent follow-up means you no longer need perfect timing intelligence; you're simply there when the window opens.
Our market is small. Will this burn contacts?
Small markets are why control is built in. Volume stays modest, messages stay personal, opt-outs are enforced everywhere permanently, and approval is the starting point for everything that goes out.
Can old pursuits and past clients be part of the target?
Yes. Lost pitches, past clients, and stale pursuit lists are the warmest CRE demand there is, because the relationship already exists. A respectful cadence revives more of them than most teams expect.
What does it cost?
From $997 CAD per month, month-to-month. Your plan determines your monthly opportunity capacity. See the pricing page for all three plans.
Be the name they think of when the asset moves.
Book a Revenue Force call. Define your submarket target and your qualification standard, and see how opportunities are developed in the platform.