Twelve checks before you send a single cold email.
Offer, infrastructure, and motion: tick off what's true today and get an honest read on whether outbound is ready to work for you.
Free, no signup, runs in your browser
This is the pre-flight list Revenue Force runs before an account launches, and unchecked items are where outbound actually dies (not in the copywriting). Your score lives in your browser only. Several of these items are simply built into the platform; the checklist is still true if you never talk to us.
Common questions
What score do I need before starting outbound?
The offer-and-audience items are non-negotiable: without a specific ICP and a problem stated in the customer's words, nothing downstream saves you. Infrastructure items can be fixed in days. Motion items are the ongoing discipline, and they're exactly what execution built into a platform is for.
Why does one email per prospect fail?
Because a single touch only catches people at the perfect moment, and almost nobody is at the perfect moment. The bulk of replies arrive across the follow-ups, which is why an unfinished sequence pays full cost for a fraction of the outcome.
What's the fastest way to fix the infrastructure items?
Separate sending domains, authentication (check ours free), warmup, and a system of record can all be stood up inside a week or two. They're solved problems; they just have to actually be done before volume, not after the first deliverability crisis.
Want qualified opportunities, not just the checks?
These tools cover the checks. Revenue Force develops qualified opportunities against a target market and a qualification standard you define, hands them to your team with the context to act on, and shows you the work in the platform along the way.